Storage King
Privacy Policy

1. About this policy

Storage King Group and the entities that comprise the Storage King Group (collectively Storage King, we, us, our) are committed to protecting the privacy of the personal information which we collect and hold. 

We respect the privacy of any personal information that you may provide to us. The way we manage personal information is governed by: 

• Australia - the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs) established under the Privacy Act. 
• New Zealand - the Privacy Act 2020. 

The purpose of this Privacy Policy is to explain: 

1. The kinds of information that we may collect about you and how that information is held and collected. 
2. The purposes for which we collect, hold, use and disclose personal information. 
3. How you can access the personal information we hold about you and seek to correct such information; and 
4. The way in which you can complain about a breach of your privacy and how we will handle that complaint. 

2. Definitions

Personal information means information or an opinion about an individual whose identity is apparent or can reasonably be ascertained from that information or opinion:

1. whether the information or opinion is true or not; and
2. whether the information or opinion is recorded in a material form or not.

3. Collection and use of personal information

3.1 Types of personal information collected by Storage King

3.1.1 Franchisees/Licensees/ tenants of Storage King

We collect information from you which is necessary to properly manage and operate our business. This includes collecting personal information such as your name, address, bank account details and any other information which may be relevant to conducting our business including providing designated services. 
 

3.1.2 Job applicants

We collect information about you which is necessary to assess and engage employment applicants. This includes collecting personal information such as your name, address, professional experience, qualifications, references, past employee details and any other information which is relevant to assist us assess your suitability for employment.

3.1.3 Persons making inquiries regarding self-storage services

We collect information from you which is necessary to follow-up your inquiry and provide you with newsletters and marketing information. This includes collecting personal information such as your name, address, email address, telephone number and any other information which is necessary to assist Storage King in providing information regarding self-storage services to you.

The type of information Storage King collects and holds depends on its dealings with relevant individuals and may include the following.

• name, date of birth, gender and contact details including address(es), email address and telephone numbers
• bank account and credit card details
• identification documents such as drivers’ licence or passport
• incident details relating to our properties and workplaces
• enquiries, complaints and records of interactions
• registration and activity details relating to our online services including date and time of access, IP addresses and URL where you accessed our website from
• tax file numbers
• ABNs, insurance details and contact details
• CCTV surveillance footage within our properties
• employee information such as tax file number, training records, police check, contact details, references, qualifications, employment history, emergency contact details, leave, superannuation details and health and safety information, and
• any information that is required to be collected by law or in the necessary course of business.

3.2 How we collect personal information

We will in many cases collect your personal information directly from you for example face to face, over the telephone, via email or over the internet. In other cases, we may collect such information from third parties, for example: 

• your agent, associate or representative, where this is reasonably necessary to allow us to deal with you
• third-party identity verification providers, including AplyID, which we use to confirm your identity at the time you apply for storage
• public sources including social media, and
• the third parties listed below under ‘Disclosing your Personal Information’

3.3 How Storage King uses your personal information

We only use and disclose your personal information for the purpose for which it was collected by us (primary purpose), unless:

1. there is another purpose (secondary purpose) and that secondary purpose is related to the primary purpose and you would reasonably expect it, for example where we have informed you that your information will be used for that secondary purpose,
2. you have given your consent for your personal information to be used for a secondary purpose, or
3. we are required or authorised by law to use your personal information for a secondary purpose (including for quality improvements within Storage King).

We may collect, store, use and disclose your personal information to:

1. provide self-storage services to you
2. protect the safety and security of our customers, staff, facilities and assets
3. establish your identity and assess your application for storage
4. contact you during the storage relationship
5. provide you with information about your account, including billing and provision of notices
6. provide you with information about our business and related entities, including promotions
7. be able to answer questions from you about your account and our services
8. manage our risk, including enabling us to undertake a search of the StorerCheck database, or any relevant credit history entity
9. undertake appropriate searches, including a Personal Property Securities Register search, in the event that your account goes into default
10. cooperate with enquiries from government and law enforcement bodies
11. comply with our legal obligations and exercise and defend our legal rights
12. enforce our agreement with you
13. investigate and deal with unlawful activity and misconduct
14. maintain and update our records
15. provide services to our franchisees/licensees who operate Storage King facilities, and
16. complete required employment records and manage our staff
17. facilitate business mergers, acquisitions and divestments.

Secondary purpose examples could include to:

1. contact you about our facilities, business developments, products and services which may be relevant to you, unless you contact us to opt out
2. appropriately manage our business, such as assessing insurance requirements and conducting audits
3. compile statistics regarding inquiries and customer information for purposes of improving our services and tailoring our marketing
4. assist in running our business, including quality assurance programs, billing, improving our services, record-keeping, implementing appropriate security measures and training personnel, and
5. effectively communicate with third parties, including SK (Licensees) Pty Limited and any related bodies corporate.
6. Compile statistics on the location of our customers relative to the location of our existing stores or future planned stores

We collect personal information under certain laws including the Income Tax Assessment Act and other tax laws, the Corporations Act, the ASX Listing Rules, Fair Work Act, Superannuation Guarantee (Administration) Act, occupational health and safety acts and workers compensation acts.

We are authorised to collect tax file numbers by certain tax and other laws. It is not compulsory for you to provide your tax file number in order to receive all of our services but, if you don’t there may be impacts for you, for example tax law may requires us to deduct tax from your distributions at the highest marginal rate.

3.4 Automated Decisions

Storage King may use aggregated and anonymised data, combined with commercial analytics, within its computer programs to determine optimum pricing for storage units.

These automated pricing models may inform decisions such as: 

• Starting rates
• Pricing adjustments and increases
• Group type reclassifications 

The data used does not include personally identifiable information, but may involve aggregated elements associated with customer behaviour, such as: 

• Forecasted move-ins and move-outs
• General rate bands paid across sites
• Use of automated payment methods (e.g. AutoPay)
• Number and timing of pricing changes 

3.5 Complete and accurate details

If we are unable to collect the personal information we seek about you, or it is incomplete or inaccurate, we may not be able to provide the services you are seeking or deal with you effectively. 

3.6 CCTV 

Storage King uses camera surveillance systems (commonly referred to as CCTV) for the purposes of maintaining safety and security of our business premises and managed facilities. Those CCTV systems may also collect and store personal information and we will comply with all privacy legislation in respect of any such information.

Any CCTV and security recording system that Storage King utilises, including Facial Recognition Technology, must strike an appropriate balance between the personal privacy of individuals using or visiting Facility premises, maintaining a secure environment and the objective of recording incidents. 

The system will be operated fairly within applicable law, and only for purposes to which it is established and the presence of CCTV on Facility premises will be brought to the notice of the customer and the general public by prominent and appropriate signage.

CCTV images recorded at the Facility are stored digitally. All recorded material will be treated as confidential and, if the recordings contain Personal Information, this information will be managed in accordance with our Privacy Policy. 

3.7 Identity Verification (AplyID)

To verify your identity in connection with your application for storage and to help prevent fraud, identity theft and unlawful use of our services, Storage King uses a third-party identity verification platform known as AplyID, operated by APLYID Pty Ltd (ACN 632 866 794). 

When we use AplyID, you will be asked to provide an image or scan of a government-issued identification document (such as your driver's licence or passport) and to capture a live image of your face. AplyID then compares the live image of your face against the image in your identification document to confirm that you are the person shown in that document. This process involves the collection and processing of biometric information, which is a category of sensitive information under the Privacy Act. 

By proceeding with identity verification through AplyID, you consent to: (a) the collection, use and disclosure of your identification documents, the image of your face, your biometric information and the verification result by Storage King and AplyID for the purposes of identity verification, fraud prevention and meeting our legal obligations; and (b) the storage and processing of that information by AplylD and its service providers, which may occur in Australia and overseas (refer to clause 5.1). 

AplyID handles your personal information in accordance with its own privacy policy, which is available on the AplyID website at https://www.aplyid.com (or such other URL as may apply from time to time). We encourage you to read AplyID's privacy policy before completing identity verification. 

Storage King retains the verification result for as long as we need it to operate your storage account and meet our legal, tax and regulatory obligations. Biometric templates generated during the verification process are managed by AplyID in accordance with its retention policies and are not retained by Storage King. 

3.8 Investors

Storage King's registry is outsourced to an external service provider, Boardroom. Boardroom has their own privacy policy detailing the collection, use, disclosure and management of personal information that Boardroom collects on our behalf. This information is used to carry our registry functions. A copy of their privacy policy is available at https://boardroomlimited.com.au/

4. Disclosing your personal information

We may provide your personal information to: 
4.1 third parties involved in providing services to you, such as: 

(a) Storer Check Pty Limited ACN 129 521 848, an entity which operates a data base containing identification and collection of information about problem storers, and 
(b) our franchisees/licensees. 

4.2 government law enforcement departments and regulatory authorities, such as State Police Departments, the Federal Police or New Zealand Police 

4.3 any person who can demonstrate to the satisfaction of Storage King a legal or equitable interest in any stored goods 

4.4 liquidators, administrators, or other persons appointed to administer your financial affairs 

4.5 third parties contracted to provide services to Storage King 

4.6 APLYID Pty Ltd (ACN 632 866 794) and its service providers, for the purpose of verifying your identity in accordance with clause 3.7 

4.7 consultants such as auditors, accountants and lawyers, insurance companies, property managers and estate agents 

4.8 Any of the related bodies corporate of Storage King 

4.9 your Alternate Contact Person (ACP) 

4.10 anyone authorised by you to receive your personal information (your consent may be express or implied), an 

4.11 anyone Storage King is required or permitted by law to disclose your personal information to. 

Personal information collected by us may be held, processed or accessed in Australia and overseas. Overseas locations may include any country where we, our related bodies corporate, or our service providers (and their sub-processors) operate, host infrastructure, or provide support services. These currently include, but are not limited to, Taiwan, Singapore, Finland, Chile, Belgium, North America, South America, New Zealand, the Netherlands, Denmark and Ireland. The countries in which your information is held may change from time to time without notice to you, and we will take reasonable steps to ensure that any overseas recipient handles your information in a manner consistent with the Australian Privacy Principles and the New Zealand Privacy Act 2020. 

Collecting personal information about another person 

From time to time you may provide us with personal information about another individual, such as your nominated Alternate Contact Person (ACP). If you do so, you must ensure that you have the right to disclose that information to us, and you must take reasonable steps to ensure the individual is aware that you have made this disclosure, that we may use their information as we would personal information collected about you, and that they may access and correct the information held by us in the same manner as you. 

In addition, where we collect personal information about a person from a source other than that person (such as an ACP whose details are provided to us by a customer), we will (consistent with Information Privacy Principle 3A of the New Zealand Privacy Act 2020 and Australian Privacy Principle 5) take such steps (if any) as are, in the circumstances, reasonable to ensure that the individual is aware of: 

(a) the fact that we have collected their personal information, and the source from which we collected it; 
(b) the purpose of collection - namely, to enable us to contact them if we are unable to contact the customer in relation to the customer's storage account, or for them to act as the customer's authorised representative under the storage agreement; 
(c) the name and contact details of Storage King as the entity collecting and holding the information, and that we may disclose the information to our related bodies corporate, our franchisees/licensees, and our service providers, as described in this Privacy Policy; 
(d) whether the supply of the information is voluntary or required by law, and the consequences (if any) for the individual or the customer if the information is not provided;
(e) the individual's rights to access and correct their personal information held by us, as described in this Privacy Policy; and 
(f) how the individual may contact us, including to make a privacy enquiry or complaint (see "Complaints" below). 

The steps we take may include providing this Privacy Policy to the individual, drawing it to their attention through our communications with them or through the customer, or referring them to the version of this Privacy Policy published on our website. We are not required to take steps to make the individual aware of these matters where doing so is not reasonably practicable, or where one of the exceptions in the Privacy Act 1988 (Cth) or the Privacy Act 2020 (NZ) applies. 

As stated in 4.1(b) we subscribe to the StorerCheck system. By applying to store with us, including making a web or telephone enquiry, you agree to the following: 

We may search the StorerCheck data base for information StorerCheck may have about you. 

• We may communicate with other users of the StorerCheck system and discuss your information with them. 

• We may choose to refuse you storage, or terminate your storage agreement, if you are listed with StorerCheck. 

• We may release or update any details and personal information StorerCheck have about you, including but not limited to: 

• Your name. 
• Your address. 
• Your previous address(es). 
• Your email address. 
• Your licence number and details. 
• Your passport number and details. 
• Your date of birth. 
• Your storage history, including account payment history. 

Your details and personal information will be released to StorerCheck in the event that you breach your storage agreement or engage in illegal or threatening behaviour including but not limited to: 

• Not paying for storage. 

• Dumping or abandoning goods. 

• Being chronically late with payments. 

• Being abusive or threatening to staff members or other storers. 

• Eliciting the involvement of law enforcement agencies, such as law enforcement enquiries regarding your storage activities and the execution of search warrants against you, this facility or your storage space. 

• Any other breach of the storage agreement. 

We may use the information you provide during this application, including web or telephone enquiries, or information provided at any other time to update any listing you currently have with StorerCheck. If you do not consent to these terms, you should not apply for storage with us. 

By applying to store with us you consent to the terms and conditions set out in this document and on-line at www.storercheck.com, including our right to search StorerCheck for your details, and to release your information and details to StorerCheck in certain circumstances. For further information about Storer Check Pty Ltd go to www.storercheck.com 

5. Data storage, quality and security

5.1 Storage

Your personal information is stored securely by us or our third-party information storage providers, in either hard copy or electronic form. Our information storage providers may be located in Australia and overseas, including in any country where we, our related bodies corporate, or our service providers (and their sub-processors) operate, host infrastructure, or provide support services. These currently include, but are not limited to, Taiwan, Singapore, Finland, Chile, Belgium, North America, South America, New Zealand, the Netherlands, Denmark and Ireland. The countries in which your information is held may change from time to time without notice to you, and we will take reasonable steps to ensure that any overseas recipient handles your information in a manner consistent with the Australian Privacy Principles. 

5.2 Data security

Storage King strives to ensure the security, integrity and privacy of personal information, and we will take all reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Storage King reviews and updates (where necessary) our security measures considering current technologies. We take a number of steps to protect the security of your personal information. Depending on the information and other circumstances, those steps may include, security passes for access to our premises, network firewalls, access passwords on our computers and contractual protections where we use service providers to store information for us. 

We also have policies and processes which govern document retention and data breach incidents. We endeavour to ensure that personal information is kept as current as possible and that irrelevant or excessive data is deleted or made anonymous as soon as reasonably practicable. However, some personal information may be retained for varying time periods to comply with legal and regulatory obligations and for other legitimate business reasons.

5.3 Online transfer of information

Despite the steps we take to protect the privacy of your personal information, no data transfer over the internet is 100% secure. When you share your personal information with Storage King via an online process, we cannot guarantee the security of that information. 

There are ways you can help maintain the privacy of your personal information, including: 

1. always closing your browser when you have finished your user session 

2. always ensuring others cannot access your personal information and emails if you use a public computer, and 

3. never disclosing your username and password to third parties. 

6. Use of cookies and Google Analytics

6.1 Google Analytics and online advertising

A 'cookie' is a small data file placed on your machine or device which lets us identify and interact more effectively with your computer. While cookies do not generally identify you by name, they may record your web requests, IP address (which can be used to locate your general location), browser type, browser language and the date and time of your request. 

We use Google Analytics 4 (GA4), together with the advertising features available through Google Marketing Platform, to collect data about the way you use our website. These services use first-party cookies set by Google (including the _ga cookie) together with Google advertising cookies to record information about your visits to our site, including your general location. We use the information collected to understand how our website is used, to customise our website to suit the needs of our users, and to market our services. 

6.2 Remarketing and Google Display Network reporting

Storage King uses Remarketing with Google Analytics, together with the Google Display Network, to advertise its services and products online. Third-party vendors, including Google, show Storage King's ads on websites and apps within their advertising networks. They use first-party cookies (such as Google Analytics cookies) and third-party advertising cookies to load ads based on your prior visits to the Storage King website. This allows us to deliver advertising content specifically targeted to the interests you have expressed during those previous visits. 

Storage King may use Google Display Network Impression Reporting to collect and process information about how its services and products are considered by customers online. We and other third-party vendors, including Google, use first-party cookies (such as Google Analytics cookies) and third-party advertising cookies to report on customer impressions of Storage King advertisements, other uses of advertising services, and how interactions with these impressions and services relate to visits to our site. 

6.3 Opting-out and controlling advertising cookies

You can prevent your data from being captured by Google Analytics by downloading and installing the Google Analytics opt-out browser add-on located at https://tools.google.com/dlpage/gaoptout/. You can also manage or opt out of personalised advertising delivered by Google at https://myadcenter.google.com. More information about Google Analytics is available at https://www.google.com/analytics/terms/us.html. 

Additionally, if you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature. However, cookies may be necessary to provide you with some features of our on-line services via the Storage King website. 

You can re-set your browser to refuse all cookies or to receive a warning message with each cookie which you can then refuse by turning it off in your browser. Your internet service provider should be able to assist you to set your preferences. 

Unless you provide (or have provided) an e-mail address in the course of a visit to our website, we cannot identify you. 

6.4 Social Media

The Website may host various blogs and forums that allow you to share content with other users. Any personal information or other information that you contribute can be read, collected, and used by other users over whom we have little or no control. We are not responsible for any other user’s use, misuse or misappropriation of any personal information or other information that you contribute. You agree that we may use all the information, including customer testimonials and feedback that you post in social media applications including but not limited to Facebook, X (formerly Twitter) and other social media platforms for the purposes set out in this privacy policy.

7. Links to other sites

Storage King may provide links to third party websites. These linked sites may not be under our control and Storage King is not responsible for the content or privacy practices employed by those websites. Before disclosing your personal information on any other website, we recommend that you carefully read the terms and conditions of use and privacy statement available on the relevant website. 

8. Accessing and amending your personal information

You have a right to access your personal information which Storage King holds about you. If you make a request to access your personal information, we will ask you to verify your identity and specify the information you require.

You can also request an amendment to any of your personal information if you consider that it contains inaccurate information.

You can contact Storage King about any privacy issues as follows:

The Privacy Officer
Storage King
Level 17, 99 Walker Street, 
North Sydney NSW 2060
Phone: +61 2 9436 6200
privacy@storageking.com.au or
privacy@storageking.co.nz

9. Complaints

Depending on the complexity of your complaint, we will usually aim to consider and respond to it within 7-30 days. We will use our best endeavours to resolve any complaint to your satisfaction. However, if you are not satisfied with our response, you are entitled to contact the Office of the Privacy Commissioner who may investigate your complaint further.

If you have a complaint about Storage King's information handling practices or consider we have breached your privacy, you can lodge a complaint with:

1. the Privacy Officer, on the contact details listed in clause 8 above; or
2. the Office of Australian Information Commissioner or
3. The Privacy Commissioner NZ

We will deal with complaints as follows:

Step 1: let us know

• If you would like to make a complaint, you should let us know by contacting our Privacy Officer (see section 8 for contact details).

Step 2: investigation of complaint

• Your complaint will be investigated by our Privacy Officer.
• A response to your complaint will be provided in writing within a reasonable period.

Step 3: contact OAIC/NZ Privacy Commissioner

• We expect our procedures will deal fairly and promptly with your complaint. However, if you remain dissatisfied, you can also contact the Office of the Australian Information Commissioner or the New Zealand Privacy Commissioner.

OAIC Contact Details

• Telephone: 1300 363 992 (if calling from outside Australia including Norfolk Island please call: +61 2 9284 9749)
• National Relay Service:
• TTY users: phone 133 677 then ask for 1300 363 992
• Speak and Listen users: phone 1300 555 727 then ask for 1300 363 992
• Internet relay users: connect to the National Relay Service then ask for 1300 363 992
• Post: Office of the Australian Information Commissioner, GPO Box 5218, SYDNEY NSW 2001
• Fax: +61 2 9284 9666
• Email: enquiries@oaic.gov.au
• Website: http://www.oaic.gov.au/privacy/making-a-privacy-complaint

New Zealand Privacy Commissioner Contact Details

• Telephone: 0800 803 909 (from 8.30am to 5pm, Monday to Friday)
• Telephone: 04-474 7590 (Wellington)
• Telephone: 09-302 8680 (Auckland)
• Post: PO Box 10-094, The Terrace, Wellington 6143.
• Fax: (04) 474 7595
• Email: enquiries@privacy.org.nz
• Visit: Level 8, 109-111 Featherston Street, Wellington 6143
• Visit: Level 13, WHK Tower, 51-53 Shortland Street, Auckland 1140

10. Data Breach

A data breach occurs when personal information held by an entity is lost or subjected to unauthorised access, modification, disclosure or other misuse or interference.

In the event of a suspected or actual data breach, contact us by the method detailed in this website.

Storage King has a data breach response plan which sets out procedures and clear lines of authority in the event of a data breach.

Where it is determined that notifiable data breach has occurred, we will report the breach to the Office of the Australian Information Commissioner/Privacy Commissioner NZ and you as appropriate and in accordance with applicable laws.

11. Biometric technologies, including facial recognition

Facial Recognition Technology" or "FRT" involves the collection of a digital image of an individual's face and the extraction of their distinct features into a biometric template. The biometric template is then compared against one or more pre-extracted biometric templates for the purpose of Facial Verification or Facial Identification. 

We do not currently use facial recognition technology to identify customers, visitors or other individuals. We may consider using biometric technologies, including facial recognition, in the future for limited purposes such as security, controlled access, fraud prevention, safety, incident response, or protecting our customers, our people, and our property and premises. Before introducing any such technology, we will undertake appropriate privacy, security and legal assessments, and provide a specific notice to individuals, and obtain consent where required by law.